Custom Design Techniques for Effective Office and Lobby Signs
August 24th, 2010 | 
Author: Creating effective lobby signs really is an art form. Like any craft, there are guidelines to follow in custom sign design. Break the wrong rule, and you’ll end up with an office sign that’s at best just confusing and at worse a poor reflection on your business. Follow this office sign guide to create effective lobby signs.
The At a Glance Test
Let’s face it. Most people fly on the seat of their pants when arriving for an appointment. When they’re in a hurry, they should only need to look at your lobby signs for just a few seconds to glean all the information they need. Always use the two second glance for every office sign you create. Show your custom sign to an uninitiated observer for just a few seconds. Did they find the most important info quickly? If not, take your lobby signs back to the drawing board.
Punctuation and Grammar
It’s not just English teachers who care. Poor punctuation and grammar on an office sign reflect badly on your company. Lobby signs last a long time. Don’t let a simple typo on a custom sign make your company look inept. Get all writing proofread and spell checked, even if it takes a million monkeys on a million typewriters. Proper language structure is essential to an effective office sign.
The Importance of Striking, Effective Colors
Remember that an office sign has a lot to compete with, mainly the scenery. To create effective lobby signs, always pay attention to color. Custom signs should leap out and present themselves, not get lost in the background. Color adds creativity and brand recognition, which is after all, the whole point of an office sign in the first place.
Size Matters
The size of your text is important in any office sign. First consider at what vantage point people will look at the custom sign. A busy freeway will require large lettering, while most lobby signs just need to be read by a passing eye. Make sure the lettering on your sign is large enough to be easily read. Otherwise, the office sign is just another blur.
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